No, we are not talking about fashion shows presenting the latest designer collections on catwalks, transmitted with the help of the mighty technological supports. Actually, we are talking about the fashion of technology. Does technology has its own fashion? Now it does, even though we couldn’t have said the same thing some years ago.
At first, technology was a synonym for functionality and science. But that area has been completely covered and it still is permanently updated. We wanted functional, practical new, powerful and innovative devices – and we got them! So, what was missing from this package? One word: style. Style, as in trend or as in fashion – this is the one feature that completes the optimized appeal of any technological device. From the texture to the lines and shapes, to volumes and sizes to colors, style has become a definite criterion when selecting the trendiest and latest gadgets. From the minimalist shapes and metallic outlets of the iPods to the decorative, glittery and vibrant colors of the cell phones, the fashion plays a role that buyers do not neglect anymore.
Where will the so called collaboration between technology and fashion go? Will devices and gadgets be considered fashion accessories “must-haves” rather than functional “must-haves”? Nowadays, it seems that fashion is infiltrating in more and more fields and it will be interesting to see what the future will bring.
Is technology taking us by storm… still? Are we still coping with its repercussions and effects? Actually, the question should be: are we actually aware of its repercussions? This might be an intensely debatable issue. But the facts are that, nowadays, the super might technology – and by that, we mostly mean computers, plus the obvious and mandatory Internet connection – actually represents a compensatory world.
At first glance, this world is the world of computer games with their 3D monsters or the world of the fully colored graphics and animated websites. Is that all? Actually, at a more profound ideological analysis, we observe the fact that this reality with technological support - if we may call it reality and not virtual fantasy – is a world where we want to escape, to play, to relax and to dream. Think about it: doesn’t the technology offer us all the above? Where will it end? Step by step, all human pleasures, dreams and desires will have a correspondent in this endless, limitless and charming virtual space.