No, we are not talking about fashion shows presenting the latest designer collections on catwalks, transmitted with the help of the mighty technological supports. Actually, we are talking about the fashion of technology. Does technology has its own fashion? Now it does, even though we couldn’t have said the same thing some years ago.
At first, technology was a synonym for functionality and science. But that area has been completely covered and it still is permanently updated. We wanted functional, practical new, powerful and innovative devices – and we got them! So, what was missing from this package? One word: style. Style, as in trend or as in fashion – this is the one feature that completes the optimized appeal of any technological device. From the texture to the lines and shapes, to volumes and sizes to colors, style has become a definite criterion when selecting the trendiest and latest gadgets. From the minimalist shapes and metallic outlets of the iPods to the decorative, glittery and vibrant colors of the cell phones, the fashion plays a role that buyers do not neglect anymore.
Where will the so called collaboration between technology and fashion go? Will devices and gadgets be considered fashion accessories “must-haves” rather than functional “must-haves”? Nowadays, it seems that fashion is infiltrating in more and more fields and it will be interesting to see what the future will bring.